OUR MISSION

What's It's All About

Don’t Be Pimped Clothing is an awareness apparel company. Our passion is to counter attack the blatant exploitation of today’s generation. We do so by exposing truth about “The Game” and radically proclaiming a very simple yet straightforward message…Don’t Be Pimped. Don’t be pimped by consumerism, materialism, social media, pornography, music, narcotics, racism, alcohol, fear, addiction, unforgiveness, the American Dream, any form of sexual exploitation, or _____________________. ( fill in the blank by whatever has “Pimped” you.)

The term “Pimp” has lost it’s true meaning and has become popularized by today’s culture, as well as glorified through modern slang and social media. Our hope is to abolish the distorted view that being a “Pimp” or “Pimpin” is something that should be looked at as trendy, positive, or acceptable.

One of DBP’s main focuses is to address sexual exploitation and raise awareness about human trafficking. With over 27 million people enslaved world wide, trafficking has become the fastest growing criminal industry in the world, and is a global pandemic. Through collaborative partnerships, creative designs, and grassroots campaigns, we desire to “Speak up for those who cannot speak for themselves, and ensure justice for those being crushed.”

DBP Clothing is committed to giving at least 25% of all profits to help human trafficking prevention, intervention, & survivor restoration through local and global partnerships. If you are a human trafficking organization and would like to partner with us, please contact us here!